Why Search Engine Optimization Is Crucial

Poor search engine optimization is like placing a giant billboard on an abandoned side street. No matter how stellar your site is, people still need to see it!
 

 
Search Engine Optimization (Often abbreviated ‘SEO’) indicates how easily your site can be found through search engines. The better your SEO, the more likely a customer will find you on Google before they find your competitors.

SEO is not static. Just as people move from place to place, web traffic is constantly shifting. To make the most out of this, you need someone to monitor your site’s traffic, and find out what draws people to your site. Once you take advantage of this information, your site will be like a billboard on a busy interstate, letting the world know who you are.

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